announcement: raise its transaction fee from 3.5% of sales to 5% of sales.
Etsy is optimistic about how these changes will impact its business in 2018. The company is now guiding for full-year gross merchandise sales (GMS) to increase 16%-19% and revenue to rise 32%-34% year over year, respectively. This is up from a previous forecast for GMS and revenue growth of 16%-18% and 22%-24%, respectively. Notably, revenue growth this steep would mean Etsy’s year-over-year revenue growth rates continue to accelerate.
Management is keeping its forecast for its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) margin of 21% to 23% the same, despite the expectation for more rapid revenue growth. This reflects the company’s plans for more substantial reinvestment plans.
The company also announced new seller subscription packages:
Access to the nearly 35 million active buyers in Etsy’s marketplace.
All the seller tools and services Etsy currently offers that help creative entrepreneurs start, manage and grow a business.
Etsy Plus, available July 2018
Access to everything in Etsy Standard
Advanced shop customization options
Targeted restock notifications
Discounts on branded packaging and promotional materials
Free or discounted custom web addresses
$5 monthly Promoted Listing credit and 15 free monthly listing credits
Etsy Premium (available August 2019)
Access to everything in Etsy Standard and Etsy Plus
Advanced management tools specifically designed for business owners with employees
Premium customer support
More details to be announced in the coming months
- 当天上涨28%, 第一次大幅上涨
- 交易量放量, 还能涨
$\$42.15 * 28股 = \$1180.2 $